Maxshot is a brand specializing in the production of projectiles for airguns, catering to shooting sports enthusiasts and professionals who demand the utmost performance and precision in their shots. Maxshot's mission is to offer high-quality products developed with advanced technology to ensure that each shot is accurate, effective, and reliable. The goal of creating the Maxshot visual identity is to offer a modern and impactful logo with strong and clean typography that conveys power and precision. The typography should be dynamic, reflecting movement and accuracy. There was the challenge, to find something strong, exclusive and connected to the gamer public. Egyptian mythology was the perfect choice for this project.